Developing Model of E-commerce E-marketing
نویسنده
چکیده
First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common characteristics and relationship between them. Third, we gave the definition of e-commerce e-marketing, analyzed the relationship between e-commerce e-marketing and e-commerce, e-marketing, and gave out the implementing process of e-commerce e-marketing. Forth, we gave out the developing model of e-commerce e-marketing and simply analyzed the model and its functions. From this paper, we obtained that E-commerce e-marketing is different from a single e-commerce or e-marketing. It is an integrated emarketing method by integrating online business management and transactions activities. It not only has the functions of general e-marketing, but also should have the full functions of e-commerce. It is the advanced form of e-commerce, and has more abundant content than general e-commerce.
منابع مشابه
A Paradigmatic Model on the Role of Electronic Marketing Capabilities in Promoting Iranian Carpet Export Capacity
The purpose of this study is to investigate the role of e-commerce marketing capabilities in enhancing Iranian carpet export capabilities via a paradigmatic model. In fact, the present study seeks to identify various factors that may influence the role of electronic marketing capabilities in promoting Iranian carpet export capacity. The identified strategies obtained from the paradigmatic model...
متن کاملThe Study of Differences between E-commerce Impacts on Developed Countries and Developing Countries, Case Study: USA and Iran
This study determines the impact of E-commerce (EC) on some of important economic criteria including total factor productivity( TFP) of Iran country as a developing country in comparison with US standard as a developed country through analyzing and calculating interrelated issues. The model is based on both econometrics and growth accounting approach to fill the gaps of previous studies. On the...
متن کاملDeveloping an Internet Marketing Model in Sports: A Case Study of Sports Facilities Development and Maintenance Company
Scientific advances have affected all fields. The sports industry has to use new marketing methods to stay ahead of other industries. Therefore, this study was conducted to develop an e-marketing model in sports. The research method is descriptive-correlational and survey. The statistical population of the study included all managers, professors and experts familiar with e-commerce and sports ...
متن کاملStudy on Combining of E-commerce and E-marketing
In this paper, we defined a new concept “e-commerce e-marketing”, and focused on six aspects to analyze and study the problems related, such as definition, content, relationship, functions, characteristics, significance and its developing model. First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common features and relationship between e-commerce and e-...
متن کاملThe Extent of Utilization of E-Marketing Application by Small and Medium Enterprises in South Eastern States of Nigeria
The need for small and medium scale enterprises to utilize information and communication technology (ICT) applications to boost their business necessitated this study which bordered on assessing the extent of utilization of e-marketing applications by small and medium enterprises in South Eastern States of Nigeria. Two research questions guided the study. Two null hypotheses were tested at 0.05...
متن کامل